Blog 2

Due Monday, 28-Sep

For this next blog, you'll need to read the chapter from Predictably Irrational by Dan Ariely.

First, describe what you believe is the primary lesson from the chapter and how we can use this in our quest to gain valuable insights and/or design valuable experiences for our customers.

Next, briefly identify the main example that Ariely provides in his explanation and see if you can recall or create your own example that exemplifies Ariely's primary lesson from this chapter.

Do not forget the guidelines described in the syllabus.

Have fun!